Over 7.5 million blog posts get published each day. That translates to nearly six thousand blog posts per minute. This high content availability means that a mediocre blog post won’t cut it.
Do you find yourself constantly writing blogs but haven’t managed to achieve the results you need?
If yes, you must create useful content that stands out from the crowd for increased site traffic and revenue.
Read on for some practical tips on writing marketing blogs that clients will actually read:
Know Your Audience
Before sitting down at your desk and typing away, you should have a clear picture of your target audience.
Answer basic questions like:
- · What age is the target audience?
- · What is their gender?
- · What does your audience do for a living?
- · What are their interests?
Such questions will give you a basic understanding of your audience, enabling you to create engaging blog posts.
Choosing a Topic
Purposeful blogging helps boost market share, revenue growth, and customer engagement.
Before writing, select a relevant topic that will deliver valuable information. Then you can brainstorm a headline and some keywords.
What are the best resources to discover guiding topics? Your customers.
If your company is not a B2C brand, consider using crowdsourcing and sites like Quora, Reddit, or BuzzSumo. Content Marketing Platforms like SEMrush will simplify your keyword research process.
Come Up With a Magnetic Title
First impressions matter.
Approximately eight out of 10 people will read your headline, while only two out the 10 will read the rest of the copy. Creating a catchy title improves your odds of beating the average.
Use emotionally compelling language to create a magnetic headline that arouses readers’ curiosity. Also, adding SEO keywords and niche phrases helps attract more readers and shares.
Sub-Titles Matter Too
Complement your title with engaging sub-heads to ensure that readers keep their eyes glued to your post.
Come up with brief and concise sub-headings, so your readers can navigate the marketing blog post easily.
Write an Amazing Intro
If you need readers to keep reading your blog post, you need an attention-grabbing introduction. The art of writing intros takes some time and practice. Albeit, you can use various introduction models to suck your readers in.
The most popular intro writing formula is the AIDA model. AIDA stands for Attention, Interest, Desire, and Action. It helps you connect with the reader emotionally and persuades your audience to read the rest of the post.
Body and Formatting
When writing the body, start by creating an outline, then flesh it out in a conversational and professional tone. Consider adding statistics, questions, and a bulleted list.
Chunk your content into short paragraphs that are scannable and easy to read. Although brevity is key, write short but informative paragraphs.
Since humans process visual data faster than plain text, incorporate visual content, like infographics and images, to break large chunks of text in your copy.
Conclude your copy with a need-focused call-to-action that drives business.
Edit and Optimize
Once you have completed your first draft, edit and optimize the copy. Look out for typos, clarity, and consistency to ensure that your blog post is error-free and solves the audience’s problems.
Promote Your Blog Any Way Possible
Writing a marketing blog is not rocket science. All it takes is a resourceful writer. Share your blog across all digital platforms you can think. The further the spread, the higher the chance readers will discover it.
One efficient way to boost your online dominance is by re purposing your blogs. You can make bite-sized snippets content from your blog and share on socials as write up or audio file for audio streaming platforms.
Check out our useful SEO tools to help increase your conversion range.
